Must A Aspiring Influencer Friend Stop Using Me for Material?

The Prosecution: One Friend's Perspective

At times she films me while I’m eating. It's jarring to spot myself on her Instagram – it’s like a sudden shock.

A close companion of a decade, she, labels herself the “creativity monarch”. It can be amusing for a short while, but it strains our relationship.

Being highly outgoing, there's a constant urge the need to record everything constantly. When we eat out, she says, “The camera eats first,” and snaps pictures with bright lighting, which makes me cringe. It's unpleasant when other people see her performing for the camera – I get vicarious awkwardness. It also frustrates me because the food gets cold.

She isn’t exactly an influencer yet, but she is trying to be. She creates video blogs about city life, a day in her life, and her work as a stylist. The material is quality, I’ll give her that, but I prefer not to be involved. Sometimes I'm captured while dining, or just accompanying her. I’ll see myself on her feed afterwards, and it comes like a surprise: I’ll have no makeup on, an awkward face or photographed mid-bite. It feels invasive.

Marielle also expects me to record her at inopportune moments. Often I'm in conversation to someone else, or we’ll just be hanging out in the street. I feel like our bond has transformed into me serving as her free crew. She has the means to hire someone if she wanted high-quality content. When I brought up my unease about this arrangement, she dismissed it. I've been invited to several industry functions, which were appreciated, but that doesn't compensate for all the energy I invest assisting her create material.

I appreciate that Marielle has helped me with my design career, but I resist our connection to become merely a tally of exchanges. I don’t feel she's insincere or dishonest, but at times I feel that if the camera is out, we will begin acting in a way that presents a favorable image for her channel.

She will say, “Alright, smile for the camera!” and film me laughing with another. It’s so silly. It's crucial her to understand that our 10-year friendship still has boundaries. I enjoy being with her, but I also want to experience it without being filmed, altered, or shared for an viewers. I’m not a accessory for her online persona.

The Other Side: The Content Creator's View

I want my friend to see that the creations we make together can get us an opportunity.

I love shooting content. It’s not just a pastime; it's integral to who I am. Creating videos and sharing my life online enables me to express myself and connect with people in novel forms.

I don’t see myself as a professional creator yet, but it's savvy to make money from your interests. I admire people on social platforms who execute that aesthetic of casual, DIY film-making.

Content creation is my version of living actively: observing the details, sharing them with an audience that appreciates the craft behind it. It's never my aim to make Beth uneasy. Taking her to industry events was my method of offering access, giving her a chance to experience exclusive moments that could benefit her career in design too. That’s not leverage, it's simply being pragmatic.

I would take her to these events even if she didn’t help me, but I desire her to see what the work we make together can achieve: a foot in the door. I understand not everyone enjoys being filmed, but sometimes spontaneity is what makes material authentic. Appearing on video occasionally is an inherent aspect of being my friend. I'd remove anything she asked, but she hasn't made such a request yet.

I don’t expect anybody to be my private filmmaker, but friends help each other in minor capacities. My assumption was recording a clip here or there would be fun for Beth. Innovation thrives in partnership, and having my friend around makes endeavors lively and enjoyable. I never force her to take part in anything, and I’d never deliberately embarrass her. But creating content jointly sometimes is part of how I record our time together.

I cherish our friendship deeply and want to avoid making videos to come between us. I’m willing to find middle ground: like requesting permission before recording, and steering clear of shots that might make her self-conscious.

This isn’t about power, it's regarding sharing my world while still respecting hers. Obviously content creation is not a substitute for real connection: it's merely part of how I experience life and I want her to be included in a way that’s enjoyable for both of us.

Outside Perspectives: Public Sentiment

Is it right for her to stop recording herself and her friend when they are out together?

Nothing is more uncomfortable than having a friend point a camera at you. I understand that it’s Marielle’s job, but I wouldn't ask friends come to my workplace. Maybe she can find like-minded creators to collaborate with. With the uncertain future of AI, personal relationships are the only thing we have – don’t waste them!
Liberty, 25

When pursuing something as a career, you can’t ask your friends for assistance repeatedly, even if they have helped previously. If Marielle loves shooting, that doesn’t mean all those around her is willing material. She must to respect Beth’s personal space.
Ankit, 26

Marielle might love producing videos and displaying her life publicly, but it isn't for everyone. It’s nice she has assisted Beth’s career, but she must to hear what her friend desires.
A commenter, 27

It seems like you care about each other, so hold on to that and ensure it’s the focus in your relationship. Foster some authentic experiences, where true emotions are stored, not digital scrapbooks. Even celebrities who seem to reveal their worlds actually have more secrecy than it seems.
One opinion, 53

She seems to be not fully engaged nor genuine when they're together – she's on the job. Each appears unsure as to what’s reasonable. The solution lies not in trying to change one another, but in each establishing clear boundaries around what feels acceptable to them and determining if there is an acceptable middle ground.
Barbara, 71

Your Turn to Be the Judge

In an online poll: is Marielle over-exposing their bond?

Emily Robertson
Emily Robertson

Urban technology researcher and smart city strategist with 15 years of experience in sustainable development.